Organizing Theory & Artistry
Please forgive the erratic posting schedule lately. In my defense, all I can say is that this is my first Christmas with three children and my own organizational coping strategies need a little tweaking. 🙂 It is the season of giving and giving and giving …
Have you ever received a charitable solicitation like the one above? Many charities are in the business of offering assistance to those in need, i.e. people who are poor or starving or otherwise in need of financial assistance of some sort. Charities should not be …
Decking the halls is not just for the home. Some businesses are decorating their products for the holidays too!
For the past several years, the Coca-Cola corporation, has done an adorable polar bear-themed campaign for the holidays. This year, the campaign extends to specially designed cans and boxes. The designs are wonderful and worthy of an Andy Warhol-like display in a museum.
Not only did they create some cool looking cans, Coca-Cola is also pledging to match up to $1 million in donations to the World Wildlife Fund through March 15, 2012 to support research and conservation efforts benefitting the polar bear. You can learn more at coke.com/arctichome.
We love polar bears in this house (and certain of us also love Coke) so we plan to donate to this worthy cause. However, we want Coke to kick in their share and we unfortunately discarded the tear-off portion of the multi-pack box that has the Coke product code on it. Surprisingly, the donation match code is printed only on the small tear-off piece of cardboard you need to remove to dispense the cans. The code is not printed anywhere else on the cans or the rest of the box! Perhaps a Coke stocking stuffer is in our future. To date, this Coca-Cola charitable initiative has raised $92,982 but here’s hoping more people will text $1 along with a Coke product code so that Coke has to pay up the full million!
Now the sad, “no good deed goes unpunished” side to this wonderful story is that Coca-Cola suffered a little business hiccup due to the new can designs. Since the Coca-Cola polar bear cans are primarily white and silver, most people mistook them for Diet Coke instead of regular Coke. From the picture below, you can see why. Coke apparently has redesigned them to put a red background in for the white one to eliminate the confusion.
What do you think of Coke’s polar bear charitable initiative? Do you love the can designs as much as I do? Please share in the comments.
*Note: I am not affiliated in any way with Coca-Cola. I just thought this was a neat campaign and wanted to share it with you.
Next article: Corporations that Give Back: Dominion Virginia Power
Adding to Ruly’s roster of charitable corporations this holiday season is Dominion Virginia Power. With our power bill this month came the above note. I love that Dominion Virginia Power is accomplishing all of the following with this initiative: Reducing environmental waste by promoting e-billing …
Our holiday frenzy is occurring at high speed lately. Last week, I gave you my priority list, which we are sticking with for the most part. We are almost finished with our shopping and hope to have the rest of our gifts in the mail …